Recent Client Success
Major Events
From 2014-2024, Robar PR produced Detroit Homecoming, the landmark event that has attracted more than a thousand expats to the city...and more than a billion dollars in pending investments. Speakers have included Lily Tomlin, Stephen Ross, Steve Ballmer, Warren Buffet, Berry Gordy and Tony Fadell. The 2017 opening dinner was held in the Michigan Central Depot, the first event held there in 30 years.
Mobility Expertise
After seven years helping Nikola with its PR efforts, Robar PR moved to Bosch and is continuing to share mobility stories. At CES 2024, more than 3,000 Bosch stories were posted from esteemed outlets like TechCrunch, CleanTechnica, Verge, Heavy Duty Trucking, AP, Automotive News, Transport Topics, CNET and Reuters. The Bosch News Bureau has helped launch semiconductor factories, placed stories with top executives on Bloomberg Technology TV and Wall Street Journal and hosted a variety of technology demonstrations for the media.
Media Relations
Kindred Motorworks turns classics into EV charmers from their headquarters in San Francisco's Bay Area. Robar PR helped them reach out to the key automotive press with their EV Broncos and EV Volkswagen bus at CES, National Auto Dealers Association, LA Auto Show and Monterey Car Week. Stories resulted in Autoweek, New York Times, Gear Junkie, CarBuzz, Forbes and more.
Small Business Success
The Peacock Room is "where Detroit goes for dresses" and to savor "Detroit's grandest shopping experience." Robar PR handles all the social media, website development and media relations for Rachel Lutz's stores and has had major stories on NPR, New York Times, NBC Nightly News, Detroit News, Detroit Free Press, Crain's Detroit Business, HOUR Detroit and all the local radio TV networks.
Built on Purpose
At launch, Ineos Automotive staged a four-part, 1,200-mile adventure to showcase the Grenadier 4x4 in almost every environment: mountains, forests, rivers, seas, mud, sand, byways and highways. Robar PR, working as the North American agency with PFPR Communications. recruited and coordinated 10 top US outlets including Wall St. Journal, Men's Journal, Edmunds, Road & Track, MotorTrend, TREAD, Tribune Syndicate and Driving for the first global media drive. The 4x4 is now available in the US and Canada.
Global Know-How
Robar PR collaborated with Berlin Cameron and Near Perfect Media for Chinese automaker GAC Motor to help them announce their plans for a 2020 entry into the US at the 2018 and 2019 North American International Auto Shows. To date, more than 2.700 stories have been written, including the front page of the Detroit News, USA Today, Wall Street Journal and Automotive News. Robar PR also helped the Chinese automaker at the March National Auto Dealers Association meeting in Las Vegas and landed the company on the front page of Automotive News.
VC Connections
Housing Success
ONE front page story for a client is a good day. On October 16, 2024, Greatwater Opportunity Capital had TWO front page stories in two markets--one story in the Detroit News about new single-family housing and the second in the Lansing State Journal on a turnaround apartment complex.
Honda Invests, Forbes Notices
Robar PR helped Niron Magnetics, the maker of rare-earth-free Iron Nitride permanent magnets, share the story of why a major automaker is backing magnets that don't need rare earth materials. The Honda news was part of a bigger week for Niron. On the same day, Niron held a steel-raising ceremony at its Sartell, Minnesota plant and announced the Honda investment there. Robar PR combined the two moments into one story: a global automaker's support, paired with visible progress on U.S. manufacturing.
Parks Galore
Robar PR is proud of the work we do for so many wonderful environmental organizations including Belle Isle Conservancy, Greening of Detroit, Detroit/Wayne County Port Authority, Huron River Watershed Council and Friends of the Detroit River. We provide ongoing counsel and connect these organizations with key local media regularly, while also creating and posting the social media for Greening of Detroit and Belle Isle Conservancy. The agency handled earned and social media for the recent Bayview to Mackinac Race and had more than 200 stories result.
Going Public
Former GM North America President Barry Engle and his Co-Founder Sam Gabbita had a new SPAC, Qell Acquisition Corp., seeking a target in the mobility marketplace. Key early media interviews set the stage for the reverse merger announcement with their target, Lilium. Robar PR worked closely with the Lilium PR and marketing team to position their key messages within the business, financial and aviation press in the U.S. and Europe. Major stories resulted in 300+ print and broadcast outlets on announcement day.
Polluter Pay Action
When an auto parts plant near Detroit discharged so much PFAS into the Huron River that the State of Michigan said the fish weren't safe to eat, Robar PR helped their client, the Huron River Watershed Council, blow the whistle on corporate polluters with national news coverage on CBS Evening News and via op-eds. Other tactics included a protest at a local canoe and kayak livery that attracted local media and a State Capitol news conference where legislation was introduced to punish the polluters.
Meet Colleen Robar, APR
President
Colleen Robar is president of Robar PR, a Michigan-based public relations consultancy that specializes in projects that combine global thinking with her passion for Detroit, her hometown.
In 2016, she completed a full-time assignment for General Motors International Operations in Singapore, helping with special projects such as communications audits, news bureaus and corporate communications. Before relocating to Asia in September 2012, Colleen was director of corporate communications at Detroit-based Crain Communications Inc., publisher of more than 30 highly respected media brands operating from 11 offices worldwide. She concurrently served as marketing director for Automotive News.
From 2014 to 2024, Colleen produced Detroit Homecoming for Crain's Detroit Business which brought together hundreds of Detroit "expats" to reconnect and reinvest with their hometown.
Her experience includes serving as VP-corporate communications for Ardesta, where she helped several startup nanotechnology companies launch their first identity programs and communications strategies. As a VP/account director at Mullen, she led two teams for client General Motors, one involving advanced technology and the other handling women's and GLBT marketing. As part of Mullen’s work, Robar led the team that delivered the first hybrid buses to Seattle. From 2005-2007, Robar PR served as the main PR arm for JWT/Team Detroit and their clients, primarily Ford and Ambassador Bridge. Her experience also includes work in tourism with the Detroit Convention Bureau and Ritz-Carlton hotels.
She holds a journalism degree from Central Michigan University and a MBA degree in technology management from the University of Phoenix.
In 2019, Colleen was inducted into the PRSA Detroit Hall of Fame, the chapter's highest honor for PR professionals.
In addition to China, she has lived in Yokohama, Japan and Sao Paulo, Brazil.
Meet Hannah Robar
Creative Director
Hannah Robar is a native Detroiter with a background in social media management, web design, graphics, and photography. Before joining Robar PR, she worked with local organizations to build social media content, such as Michigan Women Forward and Tour de Troit. At Robar PR, she handles social media for the Belle Isle Conservancy, Give Thanks Bakery, Greening of Detroit and The Peacock Room and coordinates media relations strategies for several clients. She received her bachelor’s degree from Michigan State University in photography.
Since returning to the Motor City, she has been renovating a historic Detroit home and runs a photography business.
